Mon premier blog

New Media: The Key Concepts by Nicholas Gane, David Beer

New Media: The Key Concepts Nicholas Gane, David Beer ebook
Format: pdf
ISBN: 1845201329, 9781847884626
Publisher:
Page: 192

The New Media PR Boot Camp introduces key concepts and techniques of effective new media communications and provides a comprehensive overview of new media communications channels. Key concepts used in the field-new media, digital culture, work, culture and creative industries, media professions-should be highlighted and clearly articulated with co-creative practices old and new. Conventional theories of outbound marketing have suddenly plunged in a return owners are finding themselves hopping aboard a train with no destination. But to make it even easier for people to access them right where they need them most—from within your community—we will also soon be unveiling the new Jive Training App. Social media has flooded the world of marketing, overtaking traditional concepts and transforming them into formats unheard of. Equally important is the example of commercial news media. This short animation provides a quick lesson on the history of communications and media arts. The book traces the historical roots of these projects in alternative media, social movements, and activist art, including analyses of key case studies and links to relevant electronic resources. Media production can foster and deepen awareness of the constructed nature of all media, one of the key concepts of media literacy. To make it a bit easier for you to bring your newest members up to speed on key Jive concepts, the Jive Training team has created the Jive Training Video Library. For those new to the world of social media, here are three key takeaways you must learn to incorporate in your marketing plans to succeed in the social media dominated generation.